It has been 4 years since I started this incredible journey with my family and a small group of local friends at the base of the Himalayas in Northern India. Over time, JOYN has grown to over 200 artisans and we are a thriving community.
When someone asks me what the one thing is that requires most of my concentration to expand our work and capacity, I have no doubt in my mind about the answer:MARKETS.
We have no dearth of material and infrastructure opportunities. We have vendors in place and logistical systems all charted out. Human resource is abundant here. We have people waiting- sometimes desperately- to learn a skill and to find meaning in their lives through work.
But the process of expansion and growth does not start with any of this. It starts with markets. It starts when our sales grow and demand for our product grows. It happens when you, our consumers believe in our story and choose to become a part of it.
For Thanksgiving today, I want to focus on a very important part of this story that has been with JOYN and with all of us all along:YOU.
A process that is entirely reliant on hands requires solid team work and deep relationships. In this journey to JOYN artisans and markets, we have developed some beautiful relationships with our retailers, partners and consumers. We have seen the pride that you have shown in owning a JOYN bag, the love you shower in everything we share with you, and your words of encouragement that keep us going on this wonderful, albeit challenging journey.
Thank you for JOYNing with us. For enabling us to create these jobs. For supporting my wonderful artisans in realizing their potential and worth. For all the JOY, laughter and opportunity you bring.
Thank you for this wonderful relationship that pans across geography and several time zones.
-Mel Murray, Founder.