Dear JOYN customers,
For FASHION REVOLUTION week we wanted to share with you, our 2020 pledge. This is a public commitment first to ourselves and our artisans, then to you our customers.
We don’t say this lightly; we are IN on the Fashion Revolution. Because we live and work with our artisans; many of whom have grown up in challenging and vulnerable communities, we have seen firsthand the potential for abuse and mistreatment of humans and the world’s resources. We would like to be at the front of the wave that is pursuing change.
We can say with 100% clarity that our hearts are in this. The road ahead is not easy. We have encountered hurdle after hurdle in the quest to be more ethical and more sustainable. We are committed to staying on that track; to changing what we can, to finding out more about what the word “sustainability” means, and to not just using it as a catchphrase for marketing.
We are committed to going beyond sustainability with a view that business practices can start degeneratively, move towards sustainability as a minimum or a base, and then grow towards regeneration. We are on the path to sustainability but we want to meet you at regeneration.
Degenerative Sustainable Regenerative
This year, we commit to:
This has been and always will be a complicated dance, for the past years, and we think we can speak for many companies in saying that sustainability is a hard journey to travel as a company and brand. We have by no means arrived, but we are genuine in our search for answers. We invite you to JOYN us on this journey to regeneration.
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